Push Notifications Are Important But Watch the Overload (Infographic)

Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign. Across industries, mobile opt-in rates for push notifications are about 60 percent, b ...Read the full article