True performance baselines & ROI for SEO without attribution modeling

by Chris Liversidge
It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing channel. But, given Google’s increased ability to identify and penalize sites employing poor quality link-building practices, my experience in the new business trenches with QueryClick (my employer) tells me that many agencies today are failing ...Read the full article