Un-Acquire – The Counter-Intuitive Way to Build an Early Customer Base

Churn. Lost deals. Those are dreaded words at any stage of the company. For a very early stage company, these events are even more impactful. Behavioral economics tells us about ‘loss aversion’ mindset. As founders, we hate to lose deals. We hate to turn down customers. It’s classic ‘loss aversion’ at play.Read the full article