With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week

by Ginny Marvin
Sridhar Ramaswamy, SVP of Ads & Commerce, presenting at Google Performance Summit Last week, Google made a flurry of announcements at its annual Performance Summit, held this year in San Francisco. (You can find all of our coverage here and here.) Unlike in years past, the coming changes this year will affect every AdWords advertiser, whether big or small — the most obv ...Read the full article