3 Tips to Clarify the Confusion of Marketing to Millennials

What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, self­aware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can be off base.Read the full article