7 Commandments For A Good Content Experience

It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement.Read the full article

Micro-Moments

Life is lived in moments. And today, so many of these moments are mobile – whether we’re enjoying a new playlist, sharing a vacation photo with family, or checking in on what our friends are up to. But there are other types of moments: the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. When we act on a specific intent and expect an immediate answer. They happen all the time and all along the consumer decision journey. And these moments are becoming the new battleground for brands – where hearts, minds and dollars are won. At Google we call these “micro-moments”. Over the coming months we’ll be unveiling research and insights into this game-changing shift.