A CMO’s View: How SunTrust Bank is maximizing its Super Bowl 50 campaign

by Amy Gesenhues
This year, more than 45 advertisers put their brand front and center at Super Bowl 50. SunTrust Banks was one of those brands, entering game day as a first-time Super Bowl advertiser. Building a campaign around its OnUp.com Movement – SunTrust’s aim was to launch a national conversation around financial well-being.Read the full article

Super Bowl Commercials 2016 | :30 Hold Your Breath | SunTrust onUp Movement

"Hold your breath” #SB50 #onUp SunTrust is kicking off a Movement to help millions of Americans move from financial stress to financial confidence. Watch our Super Bowl commercial and hold your breath to get the full interactive experience. Then, join the onUp Movement at onUp.com.

Hold Your Breath Teaser

Hold your breath. Hold it. Hold it.