Aristotle shrugged: The philosopher’s case against ‘first-mover advantage’

As copy editor for Digiday and as an English professor with no experience in the world of digital media, I read stories differently than most readers of the site. When I read, for example, about a company’s “first mover advantage,” my brow furrows over the missing hyphen and I barely register what that advantage really is. Also, I am not a native speaker of the idiom of advertising and ad tech.Read the full article