How Axe Found Its (Marketing) Magic

For any male who went to high school in the 2000s, Axe body spray was an inescapable part of life. Every boys locker room in the country reeked of Axe, and the guys who used the deodorant seemed to care less about masking odor than making sure everyone in school knew they used the product. Axe wasn’t about deodorant; it was about dominance.Read the full article

AXE - Find Your Magic

Who needs a six pack when you have your own thing? No must-have, must-be, fashion norms or body standards. The most attractive man you can be is yourself. So find what makes you, you. Then work on it. Find your Magic on FACEBOOK: TWITTER: INSTAGRAM: Download the track here:

Axe Commercial - Woman - Billions

Axe Commercial - Woman - Billions. The Axe effect. Subscribe for more funny commercials!

New AXE Dark Temptation Commercial (US)

We work with AXE and thought you'd like to see what happens when a guy tries new AXE Dark Temptation. Here's a hint: he becomes as irresistible as chocolate...

Axe, 'Mormon' Commercial

Axe Commercial Directed by Elliot Dillman, Director of Photography Samuel Brownfield

Axe hair commercial original

This is the original axe hail commercial brought to you by TvAdCentral