How Kit and Ace brought its e-commerce up to speed

Kit and Ace, the apparel brand launched in 2014 by Shannon and J.J. Wilson, wife and son of Lululemon founder Chip Wilson, grew quickly as an in-store retailer, adding 63 physical locations in two years. At the same time, the company’s digital growth stalled. Its e-commerce site did the bare minimum. “It simply got the job done,” according to Braden Hoeppner, head of e-commerce at Kit and Ace.Read the full article