‘It’s about raising the floor’: Why NowThis doesn’t focus on viral hits

by Brian Morrissey
Subscribe: iTunes | Stitcher | RSS Four-year-old NowThis is focused on producing short-form video for social feeds, whether that’s Facebook, Snapchat, Instagram or Twitter. Thanks in large part to the power of the Facebook feed, NowThis now does 1.6 billion video views a month from 60 videos produced a day across various platforms, with about half made for Facebook.Read the full article