This Week in Content Marketing: Content Marketing Now Scientifically Proven

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I are encouraged by a venture capitalist’s take on content as an asset that compounds in value. A key to creating this value? Evergreen content. Next, we ponder Apple’s next move, which doesn’t appear to include an acquisition o ...Read the full article