Are we making SEO too complicated?

As I was looking over reports the other day, I realized I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. You get the picture. I am all for data and tools that make my life easier, but how much is too much? At my agency, we place a lot of significance on the data that matters to ensure that we are delivering what we a ...Read the full article