Are You Cheap or Are You Exceptional? How to Price Your Services

by Pamela Wilson
The success of your service-based business will be built on the bedrock of how you answer this one simple question: Do I want my services to be perceived as economical — or exceptional? It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional. But positioning your offerings as exceptional is more difficult than it sounds.Read the full article