Big deals for Marketo and Demandware, but what do they mean?

by Scott Brinker
Last week was a big week for marketing technology M&A news. Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 billion and Demandware was acquired by Salesforce for $2.8 billion. (Granted, these deals aren’t closed yet, but for now, let’s take them at face value.Read the full article