Consumer Packaged Goods Finally Embracing Online Marketing?

by Michael Levanduski In the US consumer packaged goods, (CPGs are companies such a cereal companies, softdrink, toilet paper companies– anything used in high quantities at low prices) make up a large percentage of the overall spending in the economy and they make up a large portion of the total advertising spend as well. Despite this, however, they have been lagging way behind on digital ad spend.Read the full article