Email marketer Bluecore adds advertising to its resume

Once known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New York City-based company announced that it is moving into advertising with the launch of Bluecore Ads. Marketers have used Bluecore to follow up website visits with personalized emails that are tied into catalog updates and user behavior.Read the full article