Google launches AdWords conversion data import solution for Salesforce

by Ginny Marvin
Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns accordingly. AdWords Conversion Import for Salesforce enables the click ID (GCLID) associated with an AdWords ad to pass to Salesforce when a user submits a lead form or complete ...Read the full article