How Starwood is learning Snapchat with branded geofilters

by Yuyu Chen
Starwood is known as an innovative hospitality company, but it’s been slower than its competitors when it comes to experimenting with Snapchat. “All Day Meetings” for business travelers But last week, Starwood’s loyalty program Starwood Preferred Guest (SPG) started offering seven branded geofilters at 650 hotels across Starwood properties in the U.S., U.K.Read the full article