‘Marketing Is Like Friendship’: 3 Keys to Always-On Content

“Marketing is like a friendship. There are lots of pivotal moments in a friendship, like parties, but you don’t get invited if you’re not part of the regular conversation.” Those words come from Mark Walker, the head of content marketing at Eventbrite UK. In the past, you’d create a campaign for a set amount of time and try to hit some isolated goals for that campaign.Read the full article