Monday Catch-up: Frequency, the Election and What Not to Send

Good Monday morning marketers! Let’s get moving with a few recent items from the Interweb. More email is not always better (but it can be) Writing as the MediaPost “Email Insider,” George Bilbrey asks “can I send less email and drive more revenue?” His answer in a nutshell: “in some cases, sure.” He writes: “Some subscribers really, really love email.Read the full article