On knowing it can be done

by Seth Godin
Can you imagine how difficult the crossword puzzle would be if any given answer might be, "there is no such word"? The reason puzzles work at all is that we know we should keep working on them until we figure them out. Giving up is not a valid strategy, because none-of-the-above is not a valid answer. The same thing happened with the 4 minute mile. It was impossible, until it was done.Read the full article