Viewability's Impact on the Effectiveness of Digital Advertising

Are people more likely to recall a digital advertisement if they are exposed to more of the ad unit or if they see it for a longer period of time (or both more and longer)? To find out, IPG Media Lab, Integral Ad Science, and Cadreon conducted an in-depth online study with a nationally representative panel of 9,876 adults in the United States.Read the full article