Why being reactive should be part of your strategy

Here’s something that’s probably missing from your editorial calendar: Adrenalin. In a traditional newsroom, adrenalin is a part of daily life. It’s one reason why the news game is so addictive. Journalists love rushing around, interviewing people, getting all the facts, filing articles from the field, “crossing live” back to the studio and beating the opposition to the story.Read the full article