Why The Guardian is building its own mobile ad units

The Guardian ditched its former, tired old mobile banner ads a year ago. A few months later, it established a lean in-house digital production team dedicated to creating native, responsive and in-app ad formats that won’t alienate readers or slow page-loads. Last week, this project bore fruits: Two new native mobile and web ad formats (and a third on the way), designed to be l ...Read the full article