4 Ways to Segment Your Email List to Get the Right Message to the Right Audience

by Azure Collier
If you’ve been using email marketing for a while, you might have come across the term segmentation. It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics, or their preferences on products or services. Why should you segment your email list? Sometimes, emails are not one size fits all.Read the full article