Bing Ads to support Expanded Text Ads: Shows new ads creator UI

by Ginny Marvin
Bing is embracing Expanded Text Ads, the longer text ad format that Google is currently testing and plans to roll out in the coming months. On its quarterly API call, Bing Ads program managers announced Tuesday, that it will be supporting ETAs, which means advertisers that advertise on both Bing and Google won’t have to straddle the new and old world of text ads for long.Read the full article