How to audit canonicalization and ensure it helps, rather than hinders, your rankings

For those who are unaware, “canonicalization” refers to the practice of making sure that for every instance of duplicate content on a site, one version is specified as the “preferred” or “source” URL to the search engines. Basically, you are telling Google, “Of all the URLs that contain this content, this is the URL that you should consider the authority. No other.Read the full article