How to Use Built-In Social Media Analytics to Uncover Hidden Insights

“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task. Most professionals use tools such as Mention, SproutSocial or Hootsuite to monitor and analyze social media performance. There is, however, one signifi ...Read the full article