New AMP ad formats in the works as Google study shows higher eCPMs on AMP

by Ginny Marvin
Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status update for ad-related projects. On Tuesday, the company shared some early ad performance results on AMP content. Within that roadmap are plans for adding support for pre-roll video ads in AMP video, sticky ads that stay at either the top or bott ...Read the full article