On the defensive, agencies lash out after ANA releases transparency report

by Shareen Pathak
The ANA released its much-publicized report about non-disclosed agency practices in the U.S. and as expected, agencies are on the defensive. The report, released Tuesday morning by the trade group, found that non-transparent practices including rebates and kickbacks were “pervasive” in a sample of the U.S. media ad-buying space.Read the full article