One Position You Need to Rule Content Marketing [Template]

by Jodi Harris
Back in 2011, Joe Pulizzi was among the first to nail down what the role of a Chief Content Officer should entail. Our industry has come a long way, but with so many brands acquiring media companies or evolving to function as a media company themselves, we thought it would be a good time to revisit this essential position, review its key characteristics, and re-emphasize just ...Read the full article