Personalization platform Blueshift now allows marketers to create their own service

From the Blueshift web site Blueshift, which has offered a personalization platform since 2014, is today launching a new service that it says allows marketers to tailor their own. “One way to think about this,” co-founder and CEO Vijay Chittoor told me, “is that every business is very different [from others],” and so has different personalization needs.Read the full article