Uh-oh: Ad blocking forecast to cost $35 billion by 2020

The doomsday scenario for publishers is ad blocking becomes easier, more well known and regularly used. In such a scenario, one researcher expects $35 billion to be shaved off publisher revenues by 2020 in a “realistic” scenario. Informa Group’s research arm Ovum believes if publishers continue to respond to the ad-blocking threat with measured approaches by 2020 ad blocking will shave off $10.Read the full article