Which Contest Prizes Do Consumers Like Most?

Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld. The report was based on data from a survey of 6,200 people age 18 and older, with the biggest group falling in the 45-60 age bracket. Some 44% of those surveyed say they participate in promotions at least once a month.Read the full article