ANA report shines the light on sketchy ad tech deals

The Association of National Advertisers’ long-awaited media-transparency report released yesterday rang familiar in some corners of the ad tech world. One ad tech executive compared major agency attitudes to a mob boss sizing up a shakedown target: “They act like, ‘Nice ad tech business you got here; it would be a shame if something happened to it,'” the ad tech source said.Read the full article