German publishers are pooling data to compete with Google and Facebook

Google and Facebook are now commanding 85 percent of incremental digital ad spending, with publishers left to fight it out over the leftover. That’s why German publishers have put aside traditional rivalry and gone all-in on a major data-pooling initiative. Axel Springer, Gruner + Jahr, RTL owner Bertelsmann Group, and Der Speigel owner are among eight of the 10 biggest publis ...Read the full article