Meet Nativ.ly, the media startup ad biz accelerator used by Waze, Medium

Nativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012 then-Digitas exec Eric Perko wanted to pitch his client Taco Bell on doing a campaign with Waze, an upstart company that had attracted tens of millions of people to use its social-driven driving directions app. But there were two challenges: 1) He wasn’t sure if Waze was ready to support a national ...Read the full article