New Pinterest Partner Oracle Data Cloud Touts Promoted Pins in Study

by David Cohen
As part of a new partnership between Pinterest and Oracle Data Cloud, the latter studied 26 Promoted Pins campaigns and their impact on in-store sales. Oracle Data Cloud—parent of data companies AddThis, BlueKai, Crosswise and Datalogix—studied campaigns across brands in the food and drinks, household goods and beauty brands sectors, and it found that: In comparison with ov ...Read the full article