Pinterest starts to measure the in-store sales impact of Promoted Pins

by Greg Sterling
Yesterday Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Among other martech brands, Oracle owns Datalogix. Along with the announcement, Pinterest also publicized the results of a study that “measured in-store sales for 26 Promoted Pin campaigns across major food and drink, household goods and beauty brands.Read the full article