RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC

by Larry Kim
Paid search is a pretty awesome channel. Obviously, I’m a huge fan – I built a company around it. But it’s not without its challenges. For one, as the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we're talking more than $100 per click in some cases, for industries like law and finance: (This is Bing data, ...Read the full article