Why A/B Testing Can Be a Waste of Time (And What to Do Instead)

A/B testing is useful. To a point. For you? Probably useless. Here’s why, and what you should do instead. When A/B Testing Doesn’t Make $en$e The lure of a single A/B test skyrocketing conversions 10% overnight is powerful. But it’s also mostly a myth. The problem? Most fail. Or at the very least, fail to deliver significant benefits.Read the full article