Will brands care about Pinterest’s new ad formats?

Pinterest is working to woo U.K. advertisers with better targeting, but it’s going to have to overcome its image as a branding play first. In April, the platform rolled out its first ad format in the U.K., the sponsored pin, with retailers including Tesco, John Lewis and Made.com. While it lets advertisers target consumers using keywords, interests and demographic data, it’s p ...Read the full article