7 Instagram Archetypes That Work (And What Your Brand Can Learn from Them)

Even if you’re not a bookworm, you’re familiar with literary archetypes. The selfless hero, the star-crossed lovers, the greedy king—almost any story you can imagine contains one or more archetypes which represent recognizable elements of human nature that have stayed with us through centuries. Beyond epic narratives, there’s another group that can benefit greatly from develop ...Read the full article