How to boost your conversion rate without changing your web content

by Jeremy Smith
If you’re in the e-commerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can. But there’s a difference between inelegantly grasping for sales versus adroitly funneling massive numbers of customers through the checkout process. You don’t want to look desperate, sound desperate or do desperate. Desperation kills conversions.Read the full article