Lithium launches Reach, a Klout-informed social content marketing tool

Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is intended to leverage its secret weapon. Klout. In 2014, Lithium bought Klout, which provides scores that rate people’s online influence by tracking about 700 million consumers online. It has utilized the acquisition for such purposes as helping to rate experts in its ...Read the full article