Raising a Cup to Five Great NHL Social Media Activations

In 2015, the sports industry saw the beginnings of a monumental partnership. The digital-rights mega-deal between the National Hockey League and Major League Baseball Advanced Media showed that the NHL had done an outstanding job of cultivating its business across web, video, mobile and social. With MLBAM plunking down $100 million annually for NHL digital rights, it was als ...Read the full article