Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more

by Amy Gesenhues
Online retailers not offering free shipping may want to reconsider their delivery options. According to the Walker Sands Future of Retail 2016 study, nine out of ten of the survey participants said free shipping was the No. 1 incentive when asked what would make them shop online more often. Surveying more than 1,400 U.S.Read the full article