The Playbook: Minimizing Complexity in Digital Advertising


The Playbook: "Minimizing Complexity In Digital Advertising"

Imagine that you’re advertising many products under one umbrella; some products are far more valuable than others, the creative is regulated by law, and people who click on your ads may convert days if not weeks down the line. In this episode of The Playbook, Nanigans Senior Product Specialist Erik Mansur discusses complex online campaign management and how strategy groups, metadata tagging, flexible attribution windows, and advanced reporting can help ease the pain.

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