Ever since 15-year-old Brooke Shields let the world know she didn’t wear underwear (imagine the outrage that commercial would cause today), Calvin Klein has used sex in every major ad campaign, but with diminishing returns. Because of those Shields commercials, virtually every teenage girl in America started wearing Calvins.Read the full article
CK "banned" ad
Sometime in the 90's these ads were pulled from the air. They were found to be offensive by some people.
Brooke Shields in the Calvin Klein Jeans commercial 1981
One of the many Clavin Klein Jeans commercials featuring Brooke Shields (16) 1981. The famous quote "You wanna know what comes between me and my Clavin's? Nothing."